In this lesson packed with information, you’ll learn to become a superstar connected to social networks. Social media connect people from all over the world on the internet. Therefore, it is important that you know that your website or affiliate offer is exactly what you should see!
First, we’ll talk about Facebook’s marketing potential and why it’s so important to use it as a tool in your affiliate strategy. Then we’ll see how to set up your own page so you can use Facebook and expand your marketing reach.
Once you’re done, you need to make sure your Facebook page has been designed for SEO, so I’ll tell you how to do it.
“Like” is the social currency of Facebook. We’ll show you how to use this system to increase the number of relevant people who “like” your site.
As you develop this base of followers, you need to interact with them to both maintain your active Facebook page and to sustain the growth of your social networks. I will guide you through the best ways to do it.
All of this generates traffic for Facebook, but for this to be relevant to your marketing, you need to recover traffic to your websites and affiliate deals. Finally, I’ll tell you how Facebook ads work, and I’ll show you how to do that.
Facebook is the best dog when it comes to social networking, with over a billion people worldwide. The flow of information that comes to Facebook every day is a potential that you, as an affiliate marketer, must use to disseminate knowledge about your affiliate website or offerings. Marketing “I like” is how you do that.
If other Facebook users like what they see, they have an easy and simple way to show it. If you click Like, they indicate in your stream that they are there and that they confirm it. You can even click “Share” to publish it on your timeline or even on a friend’s site. This can be seen by your friends, and if your friends like it, the same process happens again. In the end, you have a domino effect that starts and spreads on your page, reaching a variety of relevant people.
One of the best things about this process is that its social reach extends to relevant people who are more interested in two reasons. First of all, friends who like the publication have similar interests to those random people on the internet. If a friend has liked your topic, he’s probably interested in what interests him.
Second, the publication gains some courage and confidence among these fan friends when they see that someone they are friends with gets their personal appreciation by clicking “Like”.
All these are important reasons why you can not afford to neglect Facebook as a powerful tool in your affiliate marketing strategy.
Set up your Facebook page
If you do not have a Facebook page, you’ll be wondering how to get started. Do not worry, it’s easy and fast to create your own site, and I’m here to guide you.
In this purely hypothetical example, John Owlson runs a dating site called Love-Nest Dating and wants to promote it through a Facebook page. Follow, keep your own niche in mind and make a selection based on what works for you.
First go to Facebook.com and log in to your personal profile. If you do not have an account yet, create an account to continue creating your affiliate page.
Once connected, click on the little wheel in the upper right corner of the screen and click on the first option “Create a page”. This will take you to a page that shows you all the categories you have selected. In the case of John, he will click on the “Brand or Product” page and scroll to the “Website” page.
Here you enter the name of your website or the advertisement for your product. Remember that it is short and agile. Do not try to fill it with keywords. Keep it only the most relevant. Keep in mind that the first word has more impact on Google than the other words in your title for SEO purposes. In this example, John could choose dating with Love-Nest to be effective.
There are three tabs to use. The first concerns the creation of your section. For SEO purposes, it’s a great place to place keywords, but not just list them. Use them in a few punctual sentences that best describe what it is all about. In the case of Johns, one could say, “Love Nest is here to help you find romance with your feather bird!
Then just enter the name of your website and answer the question: is your page subject a real product or brand? For the sake of this example I will click on “No”, but you can click on “Yes” if it belongs to you.
Then enter your profile picture, either from your computer or from your website. Make sure you have the same image of your representative on Facebook as on your website, so any traffic from A to B can quickly and easily tell that your website is actually the place you want to access.
As a final option, you can promote your site by using Facebook’s internal advertising system. If you have the resources to do it, there is certainly something to consider. However, you should not feel in a hurry, as you can choose this at any time, not just in the initial phase. For the purposes of this tour, I will not repeat it, though there will be a section on Facebook Ads later in the lesson.
SEO for your Facebook page
Then you have a page. You have considered SEO in the creation. It’s time to look at other actions you can take to ensure the right SEO for your Facebook page. Once your page reaches 25 likes, you can create a custom Vanity URL.
Search engines rate URLs. You must maintain their relevance by specifying the name of your brand or affiliate site. For example, Afflorama’s Facebook URL is www.facebook.com/affilorama, making it easy for search engines and interested people to understand and find.
As with any other website, creating backlinks is another great way to improve the SEO of your Facebook page. If you are unfamiliar with creating backlinks, read our lesson here.
Use status updates to give search engines the keywords they need to identify their posts and thus their page. Like the page name, Google sets the highest value for the first word. Therefore, we recommend using the keyword whenever possible.
Google uses the first 180 characters of your status updates as a meta description. You should therefore try to keep your status updates short and agile. It’s a great idea to include a direct link to your affiliate page in your posts so you can redirect Facebook traffic to your website.
The “notes” of Facebook are well placed in the search engines, and are a very little used opportunity for traffic. They are especially useful for developing special offers or events. You can create one by clicking “Notes” in the “Applications” section on the left sidebar of the Facebook page.
As you can see, a quick Google search on Amish dating has a Facebook rating between the first three results. This will allow traffic to be directed to the Facebook page, and if the visitor likes what they are reading, they will likely “like” your page or click on their website for more information.
Getting Engaging Likes
Your page is running and configured for SEO. It’s time to talk about how your Facebook page works to attract “I like it”. It’s important to get lots of “likes” to develop your followers and create a solid foundation for this multiplier effect. Unfortunately, no old friend will work.
They need attractive attractors for the multiplier to work. This means that people following your page will continue to share and share your content and updates with your friends.
To get started: If you have an email list from your affiliate site, send an e-mail to let them know you have a Facebook page now and politely invite them to review it. Tell them that if they want updates, if they find interesting information about their niche, they should “please” their site. Be careful not to insist. Offer your readers the information, but do not tell them what to do. 1
As you can see in this clip from an oatmeal comic, people do not like it. Make me like you for the quality of your site, not because you specified it.
A Facebook logo on your partner page or on another page shows visitors that your Facebook page exists and what’s happening there. This is another way to increase your Likes by drawing your Facebook page to the attention of those who have already approved your site. For more information about adding a Facebook logo to your website, see Facebook Insignias.
Avoid buying as if I ruined your site because none of them are dedicated fans. They look more like a dead weight, and that gives the impression that none of your fans are interested in you.
This can affect the scope of your updates and prevent your real fans from seeing the content you share. They need me to like people who interact with you and share their content with other real people, and the way to get them is to have quality content.
It’s very important, so I’ll talk about which elements make something entertaining, divisive or entertaining. As we move forward, I want you to think about yourself, about yourself, about your niche, and what elements are relevant to that audience or not.
If the media you’re posting is pictures, videos, or text, you need to have a core of emotions for your audience. Think about what appeals to your target audience.
Comedy is a great way to brighten your day. On the Internet, it is usually short videos or memes. Make sure you are in good taste and appeal to the kind of humor that you think the people you are targeting look like.
Kindness is also loved on the internet. Photos and videos of cats are everywhere.
Including controversial news or publications can inspire people, but be careful not to use anything that could negatively impact your brand or negate your presentation.
Finally, inspirational publications easily console and propagate on Facebook. Be careful with it. It is too easy to leave it as cheesy or cliché.
It can also refute educational publications, such as the latest scientific news, or an article that highlights the current popular myths that float on social media websites. Lists like “Top 10 songs of the 90s” or “How to train a cat in 5 steps” are also good.
Engaging with Fans
So it’s one thing to win, which is interesting, but it’s another thing to keep it. And that’s just as important. You have to interact regularly with your fans. Keep the quality of your publications running. Do not publish too much, do not publish too much. You must correct the number of publications.
If you do not have a news page, 1 to 4 posts a week is a good destination, depending on the importance of your content. By that I mean that if your publications are news or light entertainment, the most common publication is a better option. For heavier releases, such as videos or links to articles, should be enough once a week.
It’s about finding the right amount for your particular page. With Affilotools, you can track your traffic when more or fewer publications work for you.
Affilotools is also useful for planning publications, so you can create them in advance and position them to be published at the right time for your product. For example, coffee brunch blogs may want to schedule publications to be edited between 10am. and the 1 o’clock to catch hungry readers.
It is important to think about the style of these publications in order to attract the attention of your target audience. Kissmetrics shows that visual publications get 53% more than I like, 104% more comments and 84% more clicks, the publications “text” and “link”, so always try to use pictures and videos make it possible
Stay agile, agile and relevant while maintaining a content style that viewers expect. For example, you should not use informal jargon in one-sided flash auto publications. In general, the style of their posts should be attractive and appropriate, and the content should be valuable to the fans.
Use apps creatively to help your Facebook audience interact with you. Make surveys like the movies your fans love the most. It’s also a great way to get people to comment on their posts, as question messages have on average 100% more comments than messages without questions.
Also create games and quiz games. People often love and publish the results of a questionnaire on their own page. People also like free products, so create exclusive promotions and offers on Facebook. For example, you might say, “I like our page, then as the photo of the product you most want, I’ll enter a lottery to win!
In real life, people tend to get tired quickly of all those who constantly speak for themselves. Facebook is no different: you have to ask others to build a good relationship.
The best way to do this is to post on other relevant pages, ask questions, answer their questions and “like” what they have to say. They will notice sooner and can work together to help each other grow.
Direct Facebook access to the affiliate page / offers
It’s time to go to work now. You can gather taste and audience on Facebook until you swim in a sea of ??fans, but as an affiliate it does not mean anything until you get that traffic back to your website and your listings.
It is best to think about this flirt to build the desired relationship, rather than shooting promotional rifles. A ratio of 80% entertaining content and 20% advertising helps you build that relationship so you can market your affiliate page without boggling people.
Get this and your page with these 80% relevant media and you will have a much greater interest in your specific actions.
Make sure you promote your affiliate site instead of a direct sales. At this point, it’s best to convert traffic to potential customers who are familiar with your site to attract more people to your content, whether it’s a blog post or an article. or even a special offer. juicy
Once you catch an audience with a tempting reason to return to your site, send it to a squeeze page so you can add it to your mailing list. In this way, you can extend your affiliate marketing strategy from Facebook and your website to email marketing, which is important for you as an affiliate. As they say, “Money is on the list!”
Another way to get Facebook’s massive user base for your Facebook page, affiliate page, squeeze page, or offers is to use Facebook ads. Facebook ads are a bit like pay-per-click advertising, but there is also one payment option per 1000 impressions (CPM).
They help you to target specific audiences, as Facebook contains information about the age of the users, the places and their general interests. It’s good to get traffic to a fast quote if you have the budget. Let’s take a look at the configuration of Facebook ads.
You’ll find an option to create an ad from your personal Facebook account in the drop-down menu that appears when you click the small wheel in the upper-right corner.
There are a variety of options for different purposes. If you want more people to interact with your page, you’ll need to select the top option or select the following on the Like page. Use site conversions to try to track the number of clicks converted in email records to send to a compression page.
To bring them to the content or offers of your website, click on the website. This is the menu that I show you now. Once you’ve added your website, you can add pictures. Try pointing to six images for a different area and follow the recommended image size of 600 by 315 pixels.
The next step is to link your ad to your Facebook page. The link will continue to appear on the site, but it will give your page a bit more publicity and help build the link between your Facebook page and your website. You can also add a call-to-action button if you have one.
If you create the title and text in the lower left pane, make sure that fast and dashing sentences in the chase are as effective as possible, as with your page.
The next step is important to getting your ads to the right people. What is the target market for your affiliate site? Add places, ages, genres, languages, and POIs to make sure your ad is accurate enough to reach the best audience. You can even add more demographics from the drop-down menu under the languages.
Use advanced connection tips to reach only people with specific connections. The indicator on the top right will tell you how broad or specific your search is. For a lower budget, it should be as accurate as possible. If you have a big budget, you can afford to expand it from there.
Finally, enter your account setup, including your currency, country, and time zone. Set your budget, eg. For example, $ X per day, and specify that the ad will run continuously or be started and stopped on specific dates.
The Facebook Ads presented are determined by several factors, including market competition
So, there you have it! A Comprehensive Guide to Using Facebook as an Affiliate, why you should use it first, how to set up your SEO and related sites, and how to engage with your fans to gain traffic to your affiliate site. and offers. We also cover Facebook ads.
The most important thing to remember is to follow regular and quality publications that are not spam, but to encourage your audience to truly appreciate what you are trying to show them. Then use your quality hooks and, if you can afford, Facebook ads to send this traffic back to your website, offers or compressed pages.
So, it’s time to act! If you have not yet set up a Facebook page for your affiliate site, you need to continue and do it now by using the information here. Start generating “likes” and participate regularly in your fans to improve the success of your social network access.
Do not forget to schedule updates on the Facebook page with the AffiliTools Facebook module for regular publication. It is free for anyone who has registered for the AFS.